K Lettermark

I enjoying going to raves and concerts and they have had an impact on how I view art and design, especially the visuals and lighting that make those experiences so exciting. I wanted the letter mark to reflect that energy, so I used bright colors and flowing, organic shapes. As I worked on it, I started thinking of it as part of a brand for a fictional artist, which helped me push the design further and give it more meaning. It ended up being a fun mix of personal inspiration and creative branding.